Customer Decision Journey
With Dina Shapiro
Liked by 83 users
Duration: 47m
Skill level: Intermediate
Released: 1/14/2025
Course details
The customer decision journey connects your brand with customers and differentiates from the competition. Knowing why, how, and where customers want to engage with your brand is critical to interact with customers when, how and where they prefer. Instructor Dina Shapiro guides you through the process of creating personas, defining and mapping customer stages and touchpoints, and aligning your marketing message to the customer decision journey. This framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential points throughout their decision journey.
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