From the course: Creative Content Strategy: Bite-Size Lessons for Digital Brands
Join today to access over 25,200 courses taught by industry experts.
Define your brand voice
From the course: Creative Content Strategy: Bite-Size Lessons for Digital Brands
Define your brand voice
There's so much noise in the media today, and your brand voice is one of your most important megaphones. Your brand voice is your identity in the market. In this lesson, you'll explore how to articulate your brand's unique voice and ensure it's reflected in all your content. The first step in defining your brand voice is defining your brand values. If you already have your brand values set, you're already ahead of the game. If not, have no fear. Your brand values are four or five lights that help you lead the way. They're the core guiding principles your company utilizes to ensure every touchpoint reinforces the brand in some way. A few examples of popular core brand values are transparency, authenticity, loyalty, and respect. Your brand values should be present in things like communications to your audience, especially content marketing efforts, but should also be apparent in the way your company addresses its employees too. Your brand voice should always reflect those values. If…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.