From the course: Creating Online Content
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What you should know before watching this course
From the course: Creating Online Content
What you should know before watching this course
- There are no prerequisites for this course. If your job involves writing content for use online, whether it's a newsletter, an intranet site, or a website, then the concepts in this course apply to you. This course takes the results of psychological research and uses them to show you how to write text in the way that people want to consume it online. We will not cover basic grammar or spelling. We also won't be covering marketing or branding. In fact, as you'll see as we get into the course, marketing and branding can often get in the way of clear online writing. We won't get into detailed discussion of content management systems or other authoring or publishing tools. That's because often you don't have a choice in which tools you use. What we will cover briefly is some changes that you can make to your content management system in order to make it work better for you. So the only real thing that you need coming into this course is a desire to make your content more suitable for…
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