Your successful go-to-market plan starts here

Contents

• Introduction Introduction

  • Your successful go-to-market plan starts here

    53s
• 1. Building Your Go-To-Market Plan Foundation 1. Building Your Go-To-Market Plan Foundation

  • Assess when to build a go-to-market plan

    3m 38s
  • Explore the market landscape in your GTM plan

    3m 40s
  • Build a minimum viable product (MVP) for market validation

    3m 53s
  • Develop strategic objectives for your product launch

    3m 57s
  • Enter markets with a competitive advantage

    4m 3s
  • Use AI in your go-to-market planning

    4m 3s
• 2. Developing a Product Strategy 2. Developing a Product Strategy

  • Develop a product vision in your GTM plan

    3m 19s
  • Create your product messaging for a segmented customer base

    3m 32s
  • Select a pricing model for your GTM

    3m 43s
  • Create a product feedback loop

    3m 28s
  • Assess the best product launch promotions and offers

    3m 12s
  • Connect your product strategy to the front line

    3m 28s
• 3. Setting Up Your GTM Channel Strategy 3. Setting Up Your GTM Channel Strategy

  • Identify your primary channels for your GTM plan

    3m 1s
  • Drive better channel performance in your GTM

    3m 30s
  • Create incentives for GTM channel partners

    3m 19s
  • Invest in training and sales support in your GTM plan

    3m 35s
  • Develop a strong customer experience in your GTM plan

    3m 38s
• 4. Identifying Your Marketing Strategy 4. Identifying Your Marketing Strategy

  • Draft your value proposition and position statement

    3m 56s
  • Develop buyer personas and product use cases

    3m 32s
  • Create stories for your product launch

    3m 45s
  • Set up internal marketing systems

    3m 45s
  • Detail your go-to-market timeline

    3m 58s
• 5. Creating an Evaluation Strategy 5. Creating an Evaluation Strategy

  • Set your GTM key performance indicators (KPIs)

    3m 57s
  • Evaluate your GTM KPIs and metrics

    3m 30s
  • Test your product before launch: Beta tests

    3m 14s
  • Evolve your GTM measurement model

    3m 28s
• Conclusion Conclusion

  • Continue to fine-tune your go-to-market plan template

    50s