From the course: Create a Go-to-Market Plan

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Use AI in your go-to-market planning

Use AI in your go-to-market planning

From the course: Create a Go-to-Market Plan

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Use AI in your go-to-market planning

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- [Presenter] Predicting customer trends and their preferences, decreasing time to market, and personalizing and targeting your messaging are all good reasons to consider using artificial intelligence or AI in your GTM planning. But where do you start? How do you break down a vast universe of tools to use for your plan? First, focus on different categories where AI might help to generate ideas. For example, market research and targeting, content creation and optimization, predictive analytics, project management and collaboration, and competitive intelligence. Of course, I used AI to generate ideas for this partial list for you. You can use it as your starter template or generate your list with Gemini, Claude.ai, or Microsoft Copilot. I recommend using AI as a starting point for a category to help you gather information and ideas that you can fully vet for your GTM plan. Here are a few tools that stand out for me. For market research and targeting, there's no shortage of tools. I use…

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