From the course: Create a Go-to-Market Plan
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Detail your go-to-market timeline
From the course: Create a Go-to-Market Plan
Detail your go-to-market timeline
- [Instructor] I've been asked, "What's the appropriate length of A GTM timeline?" It depends on the complexity of your product and your market, both determine your planning timeline. In a perfect world, four months is a good length. Your timeline may be similar, or additional time may be needed depending on the results of your initial product testing. However, having a well-defined timeline gives you the parameters and flexibility to adjust as necessary for a successful GTM launch. If you had to launch in four months, what would you think about? For a technology client, here's the gist of their timeline and focus. You can access a copy of this GTM timeline in your exercise files. Four months from launch, my tech client focused on alpha testing internally. Creating customer terms of use and guidelines posted online. Designing the logo, and lawyers working on the trademark. Developing privacy and security governance for their website. Setting the pricing model based on initial market…
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