From the course: Create a Go-to-Market Plan

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Create a product feedback loop

Create a product feedback loop

From the course: Create a Go-to-Market Plan

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Create a product feedback loop

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- [Narrator] In your GTM plan, setting up a feedback loop will help you gauge how your customers feel about your new product. Let's break down useful channels and tools so you can learn from customers and create a better product experience. First, look at creating customer surveys. You can build a survey to uncover directly how customers feel. Ask a mix of closed and open-ended questions. What do you like? What do you dislike? Rate your experience on a scale of one to five. How would you make the experience better? Tools such as Google Survey and SurveyMonkey capture qualitative data for you. The data will showcase if customer expectations were met or not satisfied. Have your surveys ready when your product launches. What about sales feedback? The sales team doesn't stop working after sales are made. They're following up and fielding inquiries, making customers feel comfortable about sharing openly and with transparency. Arm your team with direct questions to uncover how customers…

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