From the course: Create a Go-to-Market Plan

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Assess the best product launch promotions and offers

Assess the best product launch promotions and offers

From the course: Create a Go-to-Market Plan

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Assess the best product launch promotions and offers

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- [Instructor] Everyone loves a good deal, especially when the deal comes with a product of value. Here are three ways to package your offer or promotion at launch and get your buyer interested from the start. First is the invitation to sample the product, which says, "Come to our store," or, "We'll deliver your free sample to your house," or, "Here's a 30-day free trial online." Once you get the consumer to try your product, they're hooked. Now think about your product and ask these questions. Is there a small sample for your customer to try? Can you mail the sample to your customer for free? Should the product be in store or is it easier to ship? If an in-store sample is a good experience, it can lead to a quicker sale. Can customers experience the trial on their own? Your product needs to be quick and easy to try at home and self-explanatory with a good product insert. Second is the coupon offer. Giving the customer a percentage discount helps solve their problems more cost…

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