From the course: Craft Your Sales Pitch with Competitive Differentiation
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Differentiating with your boss and peers
From the course: Craft Your Sales Pitch with Competitive Differentiation
Differentiating with your boss and peers
- Differentiating yourself in the eyes of your customer will accelerate your sales revenue. Differentiating yourself inside your own organization will accelerate your career. Now, every organization goes through changes and setbacks and wins and how you communicate during those times can make you stand out or fade into the background. First, let's look at talking with your boss and when you talk to your boss, you want to emphasize your own differentiation without speaking negatively about others. So to do this, frame your actions in reference to your customers, not in reference to the other salespeople. For example, if you customize your proposals to include specific client objectives and time-bound language, tell your boss, "you know, I've found that putting the customer objectives in my proposal has made the customers feel so much more connected to me in our organization." Another thing you want to emphasize to your boss…
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