From the course: Craft Your Sales Pitch with Competitive Differentiation
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Cultivating differentiation in your team
From the course: Craft Your Sales Pitch with Competitive Differentiation
Cultivating differentiation in your team
- If you're a leader, it is imperative that you cultivate competitive differentiation with your team because as a leader, how you speak and behave sets the narrative for your team. Your objective should be to inspire and expect differentiation. To inspire your team to be differentiated, there are a couple things you can do. First off, use phrases people can repeat. Don't dilute your language with complicated jargon. Pick a few key messages, stick to them and repeat them often. Pick your differentiation and make it clear and easy to understand. Another thing you can do as a leader is use microtraining. Competitive differentiation doesn't have to be a long slog through marketing. Instead, just leverage your daily opportunities. If you're at the latte machine with two of your salespeople, ask them really specific questions about their customers and why your solution is a better fit. You know, another thing you want to do…
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