From the course: Craft Your Sales Pitch with Competitive Differentiation
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Asking for the business
From the course: Craft Your Sales Pitch with Competitive Differentiation
Asking for the business
- Asking for the business can be the single most nerve-wracking part of the sale, but it doesn't have to be this way. If you've built value. If you've positioned yourself as an expert, and you've given your customer a personalized experience asking for the business, can come easily and naturally. You see, when you are asking to close the deal, there are a few things you can do to make yourself seem like the best, and most logical choice. First, be crystal clear about your ask. You want to stay away from cliches like, "Are you ready to put your John Hancock on this?" Ugh. Instead, authentically say to the customer that you would like to get started with a letter of agreement or a contract. Vague terminology is confusing, and it makes it hard for your customer to say yes. Just say what you'd like clearly, and make sure your customer is clear about what they're agreeing to. The second thing is be personal.…
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