From the course: Content Strategy in the Age of AI

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Adobe's suite of AI solutions

Adobe's suite of AI solutions

From the course: Content Strategy in the Age of AI

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Adobe's suite of AI solutions

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If you've ever helped design content, you've likely used the Adobe Creative Cloud before. Adobe is a behemoth in the world of creative content production, and despite its slower movement into generative AI, it will easily become the behemoth in this space as well. In fact, Adobe is the sleeping giant in the world of generative AI because it has a built-in user base, a rich history of design innovation, and it's a trusted brand in content creation. While young upstarts like Midjourney and Runway ML make headlines piloting new models and feature sets, Adobe has been quietly watching and learning to identify what works, what doesn't, and most importantly, what users want. Simply put, Adobe never needed to enter the race to relevance when it's been lapping the competition for years. This is why I expect Adobe to be a leader in the AI industry, but with one caveat, Adobe will buy or license the AI frameworks that lead the market rather than recreate them. You can see this in Adobe's…

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