From the course: Content Marketing: ROI

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Set up content marketing performance benchmarks

Set up content marketing performance benchmarks

From the course: Content Marketing: ROI

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Set up content marketing performance benchmarks

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- [Instructor] If you've ever heard of an athlete breaking a world record, you understand benchmarking. In content marketing, benchmarking provides you the point of reference for success to compare your results against. There are few ways to benchmark your content marketing efforts. First, look at your past campaigns. Previous campaigns can give you measures for success and guide you on how to improve performance for the next campaign. For example, if your previous email campaign for a product generated a 20% open rate and $75,000 in sales, you may want to set a goal to get a 25% open rate and $125,000 in sales. The past campaign informs your decisions and tactics to help boost performance. It's important to note that you want to compare similar types of tactics so that you set appropriate benchmarks. For example, you shouldn't use email performance to establish social media goals or video views to determine…

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