From the course: Content Marketing: Online Reviews in Social Media

The power of positive social media reviews

From the course: Content Marketing: Online Reviews in Social Media

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The power of positive social media reviews

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- [Melodie] Have you ever done research online before making a purchase? If the answer is yes, your research likely included reading reviews from others who have used the service or products that you are looking up. Oftentimes, the reviews you read can make or break a sale. Reviews have become such an important part of the buying process for customers. If you own or manage a business, it's always more credible to have someone that's a real live customer recommending you versus you recommending yourself. Hi, I'm Melodie Tao, also known as Marketing Melodie. I'm a social media consultant and professional speaker. Throughout my career, I have worked with hundreds of businesses, organizations, and business owners to help them consistently stand out and increase their revenue online. One of the ways that my clients continue to be successful on social media is through generating positive online reviews. You probably already know that generating positive online reviews is a great idea for your business, but you may not be aware of how to do this or how to repurpose your reviews once you get them. In this course, I'm going to walk you through step-by-step how to make your business stand out on social media with online reviews. We'll go through everything from setting up your review accounts properly, to generating more reviews consistently, and then we'll discuss how to turn those reviews into impactful marketing material that you can use to grow your business. Join me here on LinkedIn Learning, and you'll be generating and sharing positive reviews in no time.

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