From the course: Content Marketing Funnel for Creators
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Top of the funnel marketing social media
From the course: Content Marketing Funnel for Creators
Top of the funnel marketing social media
- [Instructor] The top of the funnel is your awareness phase and will consist of the most amount of people. As it pertains to social media, those at the top of your funnel can be broken down into your overall reach, your engagement, and your traffic. Your reach, also known as impressions, is a number of people who come across your social posts. This could be someone who sees your content in their feed but may not necessarily click and watch your video or engage with your post in any way. Those who engage with your posts on social media are those who see your posts and click. They may view your content, like your content, leave a comment, follow your profile, or even send you a private message. Although these individuals are still at the top of your funnel, it is possible to monetize this audience with ads, sponsorships, and affiliate links. Your audience do not have to visit your website or join your mailing list in order for…
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