From the course: Content Marketing for Social Media
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Tracking social media sentiment
From the course: Content Marketing for Social Media
Tracking social media sentiment
- Have you ever wondered what people really think about your content or your company? Well, you no longer have to wonder. Social networks make it easier than ever to find out. One of the best ways to do so is to track social media sentiment. So I'm going to walk through how you can track social sentiment to shed light on your content marketing. But first, let's take a closer look at what social media sentiment is. Social media sentiment is an emotion, attitude, or opinion about your business and your social presence. Typically, that sentiment is positive, negative, or neutral. Most businesses want to amplify positive sentiment and diffuse negative sentiment. For instance, AT&T runs a social media listening center so they can rapidly respond to customer complaints or internet and cable service outages before their online reputation is damaged. So before you try and review all social posts about your company and content,…
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