From the course: Content Marketing for Social Media
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Finding the right advertising
From the course: Content Marketing for Social Media
Finding the right advertising
- If you're serious about content marketing on social media then you need to get serious about advertising. It's how all the major social networks make money. So they're designed to give your content maximum results when you advertise. To help you spend those advertising dollars wisely I'm going to walk through the highlights of advertising features on major social networks. For starters you can target users that fit a certain demographic profile. Location, age, and gender are common filtering categories you can narrow down your advertising audience on each platform. And on LinkedIn you can hone in on users who work in specific industries, companies, or job functions. For example, a brick and mortar business might only want to reach locals so you could limit your targeting to your city or region. Facebook has very advanced demographic targeting capabilities including household makeup, income level, relationship…
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