The LinkedIn Learning course "Writing a Compelling Blog Post" equips learners with essential skills for creating engaging content. Participants praise its practical strategies, especially for storytelling and developing a personal voice. Key takeaways include understanding the target audience, crafting attention-grabbing headlines, and applying SEO best practices for better visibility. The course emphasizes clear structure and impactful conclusions to enhance reader engagement. These skills are applicable in content marketing to drive website traffic, in personal branding to build authority, and in fostering online communities by encouraging reader interaction. Overall, it effectively prepares participants to write compelling blog posts.
Content Marketing: Blogging for Business
With Martin Waxman
Liked by 1,647 users
Duration: 48m
Skill level: Beginner
Released: 9/12/2018
Course details
A distinctive, thoughtful blog can help you define your company's personality—and even establish your organization as a thought leader. If you're interested in starting a blog for your company, then this course is for you. Join marketing and social media expert Martin Waxman as he provides a solid platform and overview of the ins and outs of using a blog as part of a business marketing strategy. Martin covers all aspects of the process, including design and development considerations, setting up editorial guidelines, writing and optimizing your posts for SEO, promoting your content on social media, and establishing metrics that link to business outcomes.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Satish K Tatikonda
Satish K Tatikonda
C‑Suite Visionary | Former Google Leader | Driving Innovation in AI, ML, RL, Web3, Blockchain & Crypto | Strategic Advisor in ESG, Cybersecurity &…
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Kimberly Cox
Kimberly Cox
Neurodivergent Family Coach & Author Nurturing Ambitious Neurodivergent Families to Live a Life they Don't Need a Vacation From
Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
Download courses
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