From the course: Consulting Foundations: Build Your Brand
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How to become a content machine
From the course: Consulting Foundations: Build Your Brand
How to become a content machine
- Creating content to support your brand doesn't have to be overwhelming, even though it might feel that way. Start small. Brand building will be meaningless if you're not delivering excellent work to your clients. If client service already takes, say, 80% of your time, that leaves only one day a week for brand building; but also for professional development, relationship building with colleagues and prospects and administrivia that always seems to be growing. So start by setting aside just a couple of hours a week for content. What should you do with that precious time? Start by focusing on the content that's working, where your audience already is; most likely here on LinkedIn, but also at conferences, professional associations and even your own firm's website. Make a list of people to follow; colleagues, clients, prospects and other thought leaders in your space. Comment on their great posts and amplify them by re-posting. As you gain confidence, you can start to write your own…
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