From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy

Succeeding in email marketing

From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy

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Succeeding in email marketing

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Picture this, you click a button, send an email and generate thousands of dollars in sales. Yeah, that's a pretty great feeling. Email marketing is a unique channel that requires you to think both creatively and analytically. It's also filled with hidden pitfalls like inbox, deliverability or segmentation logic. But ultimately it's worth it because there's a huge return on investment. Smart and successful B2C brands know email marketing is an essential part of their marketing mix. I'm Kestrel Lemen. I've worked in email marketing for over a decade and I've helped hundreds of brands around the world from small mom and pop shops to large enterprise retailers. I'm passionate about helping brands realize their full potential through email marketing. In this course, you'll learn how to ensure your newsletter looks great in the inbox, create your email calendar, understand your data, grow your list, master automations, develop segments, and even have it look great in front of your boss. You can generate meaningful amounts of revenue for your company with email marketing, so why not master it and become an email marketing rockstar?

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