From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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Reporting to your boss
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
Reporting to your boss
While you may be caught up in the excitement of subject lines or click reports, your boss may not be. They probably want to know how much of an impact email marketing is making on the business and what their return on investment is. In this lesson, you'll learn the key pieces of data that you'll want to report back to your boss on a regular basis to ensure that you look like an email marketing rockstar. First up, you need to set up a meeting with your boss to understand what metrics they care about the most. What they are responsible for reporting to their boss, and even what your boss's boss is most interested in seeing. It may be a gut instinct only to show your boss how much money each email is making, but it could be that they also would prefer to know the average order value or the number of new subscribers per month. You'll want to adjust your monthly reports to incorporate exactly what your boss wants to see. Yes, on a day to day basis, you are looking at individual emails for…
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