From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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Choosing your tech stack
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
Choosing your tech stack
You've been put in charge of your company's email program or you play a pivotal role within the marketing team that includes email marketing. Some of the largest expenses you'll have to budget for are the tools that you use to build, send and test your emails. Also, your team may depend on you to be the source of knowledge for this subject. In this lesson, you'll learn what makes for a successful email marketing tech stack. Up first are the tools that you can use to build your emails. An email service provider should allow you to do this right within the tool. However, some teams want to build their emails outside of the service providers so that they can collaborate more easily. If this is the case, then as the email marketing manager I would develop an outline of the newsletter template using a tool like Canva, Figma, or even Google Slides. However, if you want a tool that also allows you to develop HTML code with no coding skills required, then use something like Stensul or Stripo.…
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