The secret to inbound thought leadership

- [Bill] So, you're doing a lot of activity on thought leadership as a practitioner yourself, and then you're also supporting clients and customers. I want to talk on the inbound side because you're talking from thought leadership perspective to make yourselves visible and tell your story. How are you shaping that story? 'Cause you talked about modalities, but you didn't talk about the who and the where. - [Dani] Yeah, so you're asking specifically for our own organization. - Exactly, for LeadG2. - Yeah, yeah, I'll start there. Yeah, so our kind of strategy, well, I'll start for LeadG2 'cause we do have three divisions, but I'll just kind of focus on the one that I'm most a part of is, which is LeadG2. And yeah, so the modalities, right, I regularly do public speaking at conferences, both in person and, you know, a lot, like, virtually. I, you know, will join panels, be on webinars, be interviewed on podcasts. I host…