From the course: Connecting Thought Leadership to Sales and Lead Generation
Introducing Dani Buckley
From the course: Connecting Thought Leadership to Sales and Lead Generation
Introducing Dani Buckley
- [Narrator] This is an audio course. Thank you for listening. (gentle upbeat music) - [Instructor] Let's talk about the intersection of sales and thought leadership. In most B2B organizations, one of your primary lines of communication with customers and clients, well it's your sales team. But often sales is focused on closing today's sales opportunity. How can you equip sales to be talking about your org's insights that will lead to future opportunities? Today, I sit down with Dani Buckley. She's the VP and general manager of LeadG2. And as you'll hear, she's a salesperson at heart, she's got her eye on the numbers, and she relies on thought leadership to help grow the business long-term. We'll explore how she makes it work.
Contents
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Introducing Dani Buckley52s
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Lead generation and thought leadership4m 24s
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(Locked)
The secret to inbound thought leadership3m 24s
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(Locked)
Targeting sales by persona2m 8s
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(Locked)
What does success look like?2m 33s
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(Locked)
The sales wish list2m 24s
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(Locked)
Accessibility and assessibility4m 4s
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