Accessibility and assessibility

- [Instructor] Accessibility. And at first I thought you said easy to assess, right? But I think accessibility and assessibility are two things that salespeople need to do with whatever you give them, right? So, let's double-click on that. What is accessibility really look like and how do I know, from a thought leadership perspective, my sales team is getting it and using it? - Yeah. I mean, I do think it is, I mean, it starts with just simple organization, right? Of how is this stuff available. And there is a lot of technology that actually can help you make this stuff really available, organized in ways that make sense that can be filtered by topic, by persona, by step of the sales process. And also, tools, sales enablement tools that I love that allow you to track. And I don't mean track like management track if salespeople are sharing it. I mean that would be data points that they would end up having. But I…