From the course: Cold Calling: The First Seven Seconds
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Don’t hide the fact it’s a cold call
From the course: Cold Calling: The First Seven Seconds
Don’t hide the fact it’s a cold call
- Another don't that inexperienced cold callers do a lot is hide the fact it's a cold call. Trust is so crucial to building good sales relationships because we don't buy from people we don't trust, and it's as simple as that. Think about whenever you've been in a buying situation and try and think of one where the sales person has been untrustworthy. Imagine a scruffy guy walked up to you on the street, one of those cliche, dodgy, fake watch with coat full of watches, and he says, Hey, do you want to buy a Rolex? They're only 50 pounds each, and they're real, I promise. You're not going to buy one, are you? And that's not because you don't want a Rolex for 50 pounds, it's because you don't trust this man at all. So when we cold call, you're a total stranger and the prospect is trying to instinctively work out whether or not we're trustworthy and what our intentions are. Are we the dodgy guy selling 50 pound Rolex…
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