From the course: Chief Technology Officer Career Guide

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Design planning and strategy

Design planning and strategy

From the course: Chief Technology Officer Career Guide

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Design planning and strategy

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- [Narrator] Planning your design is as much about understanding your users and customers as it is about design. Much of the planning you do will be around analyzing data and conducting user research to determine how to build what your users want. A study by Forrester showed that for every dollar invested in UX it resulted in a return of a hundred dollars. That's an insane ROI of 9900%. The Build-Measure-Learn cycle is strongly recognized as the most innovative way to adapt software, no matter what development methodologies you're using. This cycle emphasizes getting new products and features to markets quickly, focusing on the minimum needed to test the market opportunity. It's key to then measure its performance, then use that data to adapt, pivot, or persevere. When it comes to measuring results, it's important to understand your users. There are two key types of UX research: quantitative, that measures results in a…

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