From the course: Cause Selling: The Secret to Nonprofit Donations
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From the course: Cause Selling: The Secret to Nonprofit Donations
- Twitter is often referred to as a modern, public square, a space for people and organizations to voice opinions and views. Many conversations relate to politics and social justice, activism, and pop culture. For nonprofit professionals, Twitter is ideal for demonstrating thought leadership, advocating for issues, and cultivating community. Conversations offer insights into a donor's political inclinations, causes they support, and their opinions. I'm going to share six steps you can take to be successful with prospects and donors on Twitter. Number one, treat your profile like your business card. Select a memorable username, also known as your handle, which begins with the @ symbol unique to your account. Provide your full name, a professional headshot, and short biography. Include your title, name of your organization, alma mater, and a few hobbies. Make your account public to help establish trust. Here's a pro tip:…
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