From the course: Cause Selling: The Secret to Nonprofit Donations
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Three rules
From the course: Cause Selling: The Secret to Nonprofit Donations
Three rules
- Asking your current supporters for referrals is the best place to start in identifying new prospects. Why? Because people accept you and your charity more readily if someone they know and respect has sent you. The easier you make it for your supporters to provide referrals, the more they will do so. Keep these three rules in mind when pursuing referrals from current supporters. First, ask. Most supporters who could make referrals don't, and the reason they don't is because they haven't been asked. They support you, but they hadn't really thought about introducing you to their networks. If you want these introductions, you need to ask for them. Try something like, "I was wondering if we could discuss people you know with a shared interest in our cause. Are you comfortable with this idea?" Do this in-person, or by phone, during a conversation when you aren't asking for a gift. Next, keep in mind not everyone will…
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