From the course: Cause Selling: The Secret to Nonprofit Donations
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The universal question
From the course: Cause Selling: The Secret to Nonprofit Donations
The universal question
- Some things are universal. And in the fundraising world there is one question that elicits donor buy-in more than any other. By implementing the universal question, you'll improve your relationship with your prospects and be able to leave your comfort zone and receive authentic feedback. So what is this magic question? When you start a question with, what are your impressions of blank? You give the donor an easy opening to share their thoughts about a number of things like your presentation, cause or topic of conversation. The possibilities are endless because this question prompts the donor to stop and reflect. Asking for impressions builds trust with a donor, because it proves you care about their thoughts and opinions. Donors want to know they're important to your organization and have a real relationship with you. When donors feel like part of the team they want to donate and they tend to give more for a longer…
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