From the course: Cause Selling: The Secret to Nonprofit Donations
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Taking the curse off
From the course: Cause Selling: The Secret to Nonprofit Donations
Taking the curse off
- Have you ever made an unscheduled call and interrupted your prospects day? Some fundraisers refer to this type of call as cursed, as interruptions are not always welcomed. You have the difficult task of redirecting the prospects attention from what they were doing to you and pique interest in what you have to offer. In this video, I'll show you four effective strategies to help you take the curse off the call, which is step two of the six-step telephone track. By taking the curse off the call, you can conduct a smooth conversation to secure an in-person meeting with your prospect. First, prepare for the phone call by standing up and smiling. People like to talk to people who sound happy. Smiling, standing, and moving helps convey enthusiasm in your speech. When someone answers the phone, stand up and grin. Next, start the conversation by asking whether this is a good time for a call. For example, Ms. Brown, it will…
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