From the course: Cause Selling: The Secret to Nonprofit Donations
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Setting the right mood
From the course: Cause Selling: The Secret to Nonprofit Donations
Setting the right mood
- Here's a situation. You have an upcoming in-person meeting scheduled with a qualified prospective donor. You might be wondering, what will success look like when my meeting ends? How will I get there? Where do I start? Consider setting the right mood for your conversation and interaction, which is step two of making the right first impression. I'm going to walk you through three key goals to prepare a favorable environment for gift giving. First, make a positive impression. Present yourself in a way that builds trust and credibility. Treat the first donor meeting like a job interview. Arrive on time, dressed appropriately, convey a friendly attitude, and greet the donor with a firm handshake and smile. Next, use storytelling to grow your prospect's interest in your cause. Storytelling is a powerful tool to use to promote positive change and share lasting results. Have a compelling story prepared that demonstrates…
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