From the course: Cause Selling: The Secret to Nonprofit Donations
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Securing the pre-ask meeting
From the course: Cause Selling: The Secret to Nonprofit Donations
Securing the pre-ask meeting
- What is donor engagement? Most often, this takes the form of immersive group activities, such as volunteering, seeing programs in action, and attending events. Engagement also happens through email, social media and website activity. While all engagement is valuable, as a fundraiser, you should spend ample time meeting one-on-one with your donors. Business leader and esteem philanthropist Warren Buffet sums it up well with his quote, "You will never see eye-to-eye if you never meet face-to-face." In this video, I will explain the benefits of meeting with donors one-on-one and how to prepare to ask them for a gift. Meetings that inform funding, request or pre-ask meetings are your chance to learn more about the prospect's philanthropic interest and the goals they seek to achieve through their giving. These are best held individually with donors. Prepare and use these five simple questions to get the conversation…
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