From the course: Cause Selling: The Secret to Nonprofit Donations
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Right fit
From the course: Cause Selling: The Secret to Nonprofit Donations
Right fit
- What happens when your expectations aren't met? If you're like me, you probably feel disappointed, frustrated, and even resentful. Worse still is having a sense that you have been deceived or manipulated. As a fundraiser, you want to do everything you can to prevent this from happening with your donors. Let me share a quick story. A donor made a significant gift to support an afterschool reading program. The program was close to the donor's heart and she honored a favorite teacher with the gift. The donor had carefully studied the program objectives, strategies, and timeline. She was excited and committed to the cause. The program got underway but she received little news. Due to unavoidable circumstances, staff needed to change the program content and timeline, though no one told the donor. At a long awaited site visit, the donor learned the truth. She was frustrated and disappointed. While the program was…
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