From the course: Cause Selling: The Secret to Nonprofit Donations
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Qualifying at any point
From the course: Cause Selling: The Secret to Nonprofit Donations
Qualifying at any point
- Imagine you are taking a trip to go fishing. When you get out to the middle of the ocean, you look out and see tons of different fish to choose from, big and small, some multicolored, others monotone. Chances are, when you left for your trip, you had a particular fish in mind that you've set out to catch. Like fishing, fundraisers are consistently in search of their big fish in a sea of prospective donors. These key prospects are the ones who you should focus your attention on. In this video, I'm going to walk you through the two main steps to qualifying a prospect. The first step is learning how to identify a qualified prospect and the second step is knowing when qualifying happens in the cause selling cycle. Ideal donor prospects share three main attributes. When a prospect meets the criteria of all three attributes, it means that you have enough information to determine that they are ready to engage in a funding…
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