From the course: Cause Selling: The Secret to Nonprofit Donations
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Prospects on social media
From the course: Cause Selling: The Secret to Nonprofit Donations
Prospects on social media
- Did you know, 7 in 10 Americans are on social media for an average of two hours a day? These sites attract people with similar interests no matter where they live or when they connect. It has become crucial now more than ever for nonprofits to use social media as a marketing channel. Research further reveals that over half of the people who engage with causes on social media take further action by donating, volunteering, or attending events. A social media presence will exponentially expand your nonprofit's market of potential donors even if you never meet in person. With many platforms and sites available, competition for attendance is steep. I'm going to share four tips to position your social media efforts for success. First, inform and engage with stories and pictures connecting people to your work. This instills emotion and urgency and inspires action. Next, use content generated by clients, donors and volunteers to…
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