From the course: Cause Selling: The Secret to Nonprofit Donations
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Organizing your calls
From the course: Cause Selling: The Secret to Nonprofit Donations
Organizing your calls
- Digital technology doesn't replace the personal exchanges that happen by phone. This is particularly true for philanthropy, which is relationship based and relies heavily on interpersonal contact. When you want to increase donations it is best to pick up the phone to reach existing donors. As you organize your calls you want to cover four key areas. Take a moment to get a pen and paper or open a document to take notes as you work through each area. You'll likely want to refer to them again. As I explain the four areas you will see that each contains guiding questions. Answer these questions, honestly to make the most out of this exercise. Number one, identify the purpose of your call. Ask yourself, how am I calling? Do I want to schedule a meeting? If so, what kind of meeting? What do I want to learn about the prospect? What do I want to share with the prospect? Number two, clarify what you want from the person…
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