From the course: Cause Selling: The Secret to Nonprofit Donations
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Nonverbal approach
From the course: Cause Selling: The Secret to Nonprofit Donations
Nonverbal approach
- It begins before you say your first word. Potential donors form impressions of you based on your appearance. If you want to appear confident and credible, you need to project a professional image. You constantly send messages about your abilities by the way you present yourself. Make sure these messages align with the attributes you want others to recognize rather than raise questions about your capabilities. In this video, I'm going to share six tips for success in your nonverbal approach, which is the fifth step of making the right first impression. Number one, dress to demonstrate good judgment. You respect your prospective donor and are committed to your role. This means wearing clean professional clothing that fits well and is pressed. While dress styles vary by workplace, fundraising attire tends toward a conservative style similar to financial services. Fundraisers often opt for solid color clothing including…
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