From the course: Cause Selling: The Secret to Nonprofit Donations

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Never stop seeking

Never stop seeking

From the course: Cause Selling: The Secret to Nonprofit Donations

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Never stop seeking

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- Has a prospective donor ever asked you a question that you didn't have the answer to? Or maybe in the middle of your meeting you realized you didn't have enough information on them to make you feel secure about making the ask for a gift? Never stop seeking information. Your whole approach with a prospect from the initial contact to securing funds takes preparation and research. In this video, we will cover how to get in front of the right prospects, how to ask for the right amount and how to present a purpose that brings in a gift. Fortunately, there are many tools and resources available to help collect data on a prospective donor. No cost options include colleagues at your organization, volunteers or other donors, internal records, social media platforms, government registers and Google and Wikipedia. Alternatively, many nonprofits acquire the information needed through prospect generator tools and research databases.…

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