From the course: Cause Selling: The Secret to Nonprofit Donations
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Nailing the greeting
From the course: Cause Selling: The Secret to Nonprofit Donations
Nailing the greeting
- What do you say when you first walk into your in-person prospective donor meeting? How do you increase the odds of making a good impression as you greet a prospective donor? In this video, I'm going to walk you through four ways to nail the greeting, which are using the rule of 10, being different, being confident, and lastly, mastering the handshake. First, try using the rule of 10, which states that the first 10 words you speak should include a form of thanks. Here's an example. Good morning, Mrs. Robertson. Thank you for agreeing to see me. Or good afternoon, Ernie. It's a pleasure to meet with you. You're sharing gratitude in your first statement to your prospective donor. Next, be different. The typical starter question, how are you, has lost all meaning. I don't actually expect people to tell me the truth, especially if things aren't going well that day. Rather than asking a filler question, ask a…
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