From the course: Cause Selling: The Secret to Nonprofit Donations

Introduction

- As a fundraiser, you're playing a huge role in furthering the mission of the nonprofits you work for, but nonprofits wouldn't exist without their donors. The relationship between fundraisers and donors is vital to the success of a nonprofit. In this course, I want to help you gain the skills you need to secure donors through cause selling. I will walk you through the different methods of prospecting, how to manage prospect information, what to do to prepare for your first meeting with a potential donor, how to make a lasting first impression, and everything in between. By preparing for these donor interactions, you will successfully be able to prospect donors and make a successful ask. Let's get started.

Contents