From the course: Cause Selling: The Secret to Nonprofit Donations
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Introducing yourself
From the course: Cause Selling: The Secret to Nonprofit Donations
Introducing yourself
- First impressions of serious business. Why? Because the impressions you create ultimately affect your ability to build and maintain your organization's positive reputation as well as attract the time and resources of perspective and existing donors. And in just a few seconds, there isn't time for an early opinion to develop based on your intelligence or experience. Instead, these opinions are solely based on your voice. In studying first impressions, Amy Cuddy, a social psychologist from Harvard Business School, found that we immediately assess people for two characteristics, their confidence and the level of trust they instill. In fact, these two traits account for 80 to 90% of first impressions. In this video, I'll show you five strategies to introduce yourself which is step one of the six step telephone track. These strategies will help you project trust and confidence for your perspective or existing donor to…
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