From the course: Cause Selling: The Secret to Nonprofit Donations
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Influencers
From the course: Cause Selling: The Secret to Nonprofit Donations
Influencers
- I don't know about you, but I love recommendations. It could be for a new doctor, new hair stylist, or even a coffee shop. I'm much more comfortable with change, if it has come recommended by someone I trust. The same is true for potential donors. Americans are more likely to engage with a non-profit if they are invited to do so by a friend, colleague, or family member. Because of this, it is wise to leverage your organization's influencers. They love what you do, have strong social networks, and will introduce you to people with an interest in your cause and the capacity to help. You don't need to look far to find these influencers. They are already close by. These are your beneficiaries, staff, donors, volunteers, program partners, and vendors. Social media allows nonprofits to leverage personal connections on a large scale and reach hundreds, even thousands of prospects every day. On social media, influencers…
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