From the course: Cause Selling: The Secret to Nonprofit Donations
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Focusing the process
From the course: Cause Selling: The Secret to Nonprofit Donations
Focusing the process
- As Zig Ziegler, a respected businessman, once said, "If you aim at nothing, you will hit it every time". This quote emphasizes the significance of focus. Since good planning is also the key to successful discovery, you must develop a structure for tackling your work, a target for your aim. One way to do this is to dedicate several hours, a couple times during each week, to focus on scheduling and preparing for discovery meetings. This will help ensure the work will happen and that you won't be interrupted. You should block the time on your calendar and hold it sacred. When it rolls around, close your door and begin. This structured discovery approach provides three benefits, which provide you more control over the process, increase your positivity and help build trust. And will save you time and increase your productivity. First, by bringing structure to the discovery process, you'll feel more in control of the process.…
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