From the course: Cause Selling: The Secret to Nonprofit Donations
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Direct marketing
From the course: Cause Selling: The Secret to Nonprofit Donations
Direct marketing
- In today's digital world, most communications are through a text, emails, and direct messages, but imagine checking your mailbox to find a letter or card, wouldn't that brighten your day? While great fundraisers rely on a range of effective communication tools for donor prospecting, direct marketing leads to the best results. Research reveals that people still enjoy receiving paper mail and many are most comfortable donating in response to something they can hold in their hands. Direct mail also drives online traffic, prompting visitors to nonprofit websites and social media pages. Consider following a direct mail piece with a related email a week after the piece is delivered. In fact, success rates jump when campaigns pair direct mail with email. Prospects are more familiar with the content and it resonates on a deeper level. Underscore your message through embedded videos and photos to motivate prospects to…
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