From the course: Cause Selling: The Secret to Nonprofit Donations
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Approach methods
From the course: Cause Selling: The Secret to Nonprofit Donations
Approach methods
- Listen carefully. You can learn a lot about your prospective donor's personality and style during the first few minutes of an initial meeting. Based on what you learned, you can strategize the best approach for establishing rapport and making your case. In this video, I'm going to share seven approaches to help you plan and succeed in your conversations with prospective donors. Number one, the relevant project approach. This approach connects your work to your prospective donors experience and priorities. You might say, given your extensive volunteer work, addressing food and security, we have a new project I believe you'll find intriguing. Number two, the impact approach. This speaks to your prospect's charitable focus areas and instills a sense of urgency. One possible statement would be without donor support, Over 10,000 children would have gone to bed hungry last year. Without you listening to me today, we…
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