From the course: Business Development: Strategic Planning

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Measurement, milestones, and accountability for a strategic plan

Measurement, milestones, and accountability for a strategic plan

From the course: Business Development: Strategic Planning

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Measurement, milestones, and accountability for a strategic plan

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- What good is your business development strategic plan if you don't know if it's working? No matter how many business development strategic plans I have written, I have never had one that didn't need a few changes and updates along the way. As hard as you try to get each step of your business development strategic plan correct and accurate, it still lacks the experience of real life. It isn't until you officially implement your plan that you will be able to tell what sections of your plan are working and what sections of the plan need a few adjustments. That is why this step, Measurement and Milestones and Accountability is so key to ensuring a successful business development strategic plan. So often, measurement, and especially accountability, gets cast in a bad light. People tend to think they're about catching you or someone doing something wrong when really nothing could be further from the truth. A strong process for measurement and accountability helps you understand at a deep…

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