From the course: Business Development: Strategic Planning
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Identifying your ideal customer profile
From the course: Business Development: Strategic Planning
Identifying your ideal customer profile
- One of the most important goals of your business development strategy is to help you work smarter and not harder. A strong strategy can help you be more efficient and effective in your ability to achieve your goals, and efficiency with business development begins with focusing on the right target market. In other words, choosing your ideal customer profile, the prospects and customers most likely to buy from you. Think about it. Not everyone wants to do business with you. And guess what? You don't want to do business with everyone. We all have those customers that are never happy, never satisfied and just plain drive us crazy. You have to ask yourself, "Why do you do business with customers like that?" Well, the reason is because you have not identified, and focused on your ideal customer profile, and missing this step will make business development so much harder than it has to be. So what is an ideal customer profile? It in essence, a description of your perfect customer, the one…
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