From the course: Business Development: Strategic Planning

Unlock the full course today

Join today to access over 24,800 courses taught by industry experts.

Environmental scans for strategic planning

Environmental scans for strategic planning

From the course: Business Development: Strategic Planning

Start my 1-month free trial Buy for my team

Environmental scans for strategic planning

“

- If you're like most business development professionals, the biggest question on your mind right now is will my strategic plan work when there is so much uncertainty in the marketplace? Great question and one you definitely need to consider when creating any strategic plan, but especially one that involves business development. The truth about planning is that there is more happening outside of your company than inside it that can impact the success of your business development strategic plan. Think about it, changes in technology, new competitors, the economy, and the list goes on. At any moment, a shift in the marketplace can indicate a needed shift in your plan, so you need to be prepared. You need to integrate the unknown right into your business development strategic plan. Identifying change can be your greatest opportunity if you see it coming. If you ignore change, it will be your biggest obstacle to success. A smart business development strategic planner knows the change is…

Contents