Business Analytics: Marketing Data
With Nichelle Halstrom and Madecraft
Liked by 110 users
Duration: 52m
Skill level: Beginner
Released: 11/6/2025
Course details
How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course, join instructor and marketing analytics consultant Nichelle Halstrom as she shares practical, real-world use cases utilizing free tools like Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio. Upon completing this course, you'll be equipped with the skills you need to connect metrics to business goals, evaluate campaign ROI, resolve common data discrepancies, and build sustainable dashboards that support multiple business audiences.
This course was created by Madecraft. We are pleased to host this content in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
-
Skhuphukile Ndimande
Skhuphukile Ndimande
Sales Marketing Coordinator @ Simbisa Brands Limited | Marketing Management
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.